API has paid more than $327 million to Edelman in five years; association to continue relationship with spinoff Blue Advertising The American Petroleum Institute and public relations firm Edelman are calling it quits, ending one of the most financially lucrative PR relationships in the association world. API pumped more than $327 million into Edelman for PR and advertising services from 2008 to 2012, according to The Center for Public Integrity, a nonprofit investigative journalism organization. No other association spent nearly as much money on a single PR firm in that timeframe. While there was no official announcement, the PR industry news site, The Holmes Report,… Read More